Trader Joe and Whole Foods are one of the upscale markets specialized in selling healthy and organic food in the United States. Compared to Ralphs, Walmart, and Costco, it is more expensive in food price, but people are satisfied with it as long as it is believed that they are selling organic food. People are willing to buy their health.
In Korea, there are a lot of big markets like Emart, and Lotte mart but they don’t specialize in organic food and rather, it seems that they are mixed with Ralphs and Costco. They are selling food in large quantity, and around some corner, there are some tasting table like Costco. They are selling some organic foods which are limited to a few menus. Korean people are more getting interested in their health and trying to have the high standard of living as much as they can. I think that organic and healthy foods are still a privilege for the rich in Korea. If the organic food markets like Whole Foods, and Trader Joe enter into Korean market, I am sure that they will be successful and many Korean people can enjoy it at the lower price than now.
Why not in Korea?
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